Shi yuzhu online advertising company journey on CCTV
Posted by admin in cheap tera gold farming on 19-05-2012
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Business to give the giant investment limited company President shi yuzhuevaluation is–” marketing the geek “, because he created “silly and soil”advertising let brain platinum products last year lasts long. Recently, thecontroversial shi yuzhu shot again break guild regulations, from within months,will journey back to the first image advertising network CCTV TV screen. Sincethis is the state administration of radio, computer network game programrequirements banned since online for the first time in domestic operators pureimage advertisement way on CCTV, so a lot of attention from or suspicion. Theadvertising expenses alone may be from month to start the day, televisionviewers in one and five sets of CCTV the golden time, you can see a young ladyin red for laptops joke with ads. The network company on the journey of thearticle image advertisement, because the first open online operators on TVscreens in the first, therefore cause for concern. According to deputy generalmanager ShangMin journey network is introduced, journey to the parent companyof network giant investment Co., LTD, which in May gold resources in CCTVadvertising bid, get a set of CCTV in the news broadcast to the weatherforecast of between advertising slots, make the company get CCTV broadcastadvertising in the opportunity. In addition, because recently Asian games washeld in doha, journey company wanted to take the sports marketing opportunity,with CCTV close negotiations, also won in five sets of CCTV broadcastadvertising opportunities during the Asian games. According to information,journey in CCTV broadcast network plan a month or so of the AD. For in the timeof gold CCTV broadcast advertising specific spending, ShangMin said that is notconvenient. According to CCTV advertising fee standards reporters calculatedroughly, is expected to journey network will one and five sets of CCTV innearly ten thousand yuan in the advertising expenses. Generally speaking, theCCTV a prime-time audience for food, daily necessities of industries such asdirect target groups, and not the network game’s direct target group. For that,ShangMin generous admit, and says the network game players located in thejourney-to old white collar, on CCTV into advertising, not directly drivenjourney the number of game players. But, as a new online operators, journeynetwork hopes to have higher visibility. At the same time, the journey in theAsian games image advertisement choice during broadcast, is to hope to be ableto convey to more people, network game and other sports, is a healthyentertainment. A challenge for the journey cut stock-in-trade network companyimage advertisement for CCTV showed up, many people doubt whether its behaviourviolation of the state administration of radio, released in years “aboutbroadcast network game ban computer programs announcement” (hereinafterreferred to as the “notice”). The “notice” regulation, radio and televisionagencies at all levels are not allowed to open computer network game kind ofcolumns, and may not broadcast network computer game show. Since the “notice”promulgated after, concerning the network game’s information almost extinct inthe television screen. The shi yuzhu breakthrough policy blockade, by playingthe form of cut out of the Internet company image advertisement, whether thereis a challenge countries regulator too? According to ShangMin revealed that theparent company giant investment group in the winning a gold CCTV advertisingtime period, also has plans to continue to put on the melatonin advertising.But after consultation with CCTV in advertising, the giant group decided tomake the journey for the network advertisement. To this, the director of theadvertising department to a meeting XiaHongBo CCTV grounds, declined aninterview with reporters. Outside there hinting, CCTV is agreed to journeyInternet advertising show up, and the giant group in CCTV advertising on manyyears have a close relationship. To this, ShangMin said, CCTV advertisingreview has very strict, journey on the only enterprise image advertisement, notthe network game’s products, as some tobacco advertising the image of thecompany. Therefore, journey in compliance with the relative completelyconfident management regulations, this and the giant investment Co., LTD. Howlong has put in CCTV advertising. Journey to CCTV advertise for YuanFangcommunication university of China, said dr. In the past, because network gameis thought to hurt young children’s physical and mental health, and thereforenot allowed on the TV screen on the air. The journey by novel network marketingsystem, in the TV platform to sunlight health enterprise image shows a person,can be a kind of progress. But to practice a open, whether can stimulate otheronline operators also have top mirror, online advertising occupy the televisionscreen times ahead of doubt, YuanFang said, he is not clear, but it certainlyis, through the journey to see China’s online game industry has developedrapidly. High-profile attack expose ambition the personage inside course ofstudy thinks, after falling the shi yuzhu, hope in the online industry onceagain to prove their strength. Shi yuzhu has said, China is the world’s mostpopulous country, but the game players but the proportion is not very high.With the development of economy and the people’s living standards improved, andover the next eight to ten years, online will be a growth industry. Based onthis big background, journey network will have a good long-term development. Itis reported, current journey, the only game network product “journey” runawaydevelopment situation. The latest figures show the “journey” games and onlinepopulation exceeds grand “legend” of the ten thousand people used to holdonline at the same time history of the highest points, to; In income, accordingto shi yuzhu said that at present the company on the journey to $profit, isexpected to more than $in profit, become the netease later, China’s secondlargest network game company, more than grand and the9. Shi yuzhu also revealedhe plans to launch in early next year, paragraph 2 of the network game, called”giant”, this game development funds will be “journey” times. In addition tothe Chinese mainland market, the journey network company has already begun totest the Taiwan market. Another industry insiders revealed, journey beganplotting to secret network company listed process, already in talks withrelated underwriter. Based on the above all signs, the personage inside courseof study thinks, journey high-key appear on CCTV network image advertisement,shi yuzhu seems to be in working out the larger market offensive. _ from by theBeijing times
